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The difference between fast feedback and early feedback

Coding agents shortened the time between writing code and getting a result. That is not the same thing as shortening the time between a bad idea and someone noticing.

Category
Engineering
Reading time
6 min
Published
29 Jul 2026
Topics
Engineering, Process, AI

A faster loop between writing code and seeing it run is a real and welcome improvement. It is easy to mistake for a faster loop on the question that actually determines whether a project goes well: is this the right thing to be building at all.

Two different clocks

Feedback on correctness — does this function do what it's supposed to, does this test pass — has gotten dramatically faster with better tooling and coding agents. Feedback on direction — is this the right feature, is this the right architecture for where the product is going — has not gotten faster at all, because it still depends on a person with judgement looking at the result and often on a client or user seeing it in context.

Why this matters more now, not less

When implementation was slow, the two clocks were closer together by accident — a feature took long enough to build that plenty of directional feedback opportunities occurred along the way, in standups, in demos, in the ordinary friction of a multi-week build. Faster implementation removes that accidental cadence. It is now possible to build a large amount of the wrong thing, correctly, before anyone with judgement about direction has looked at it.

What we changed to compensate

  • Demos moved earlier and more often, specifically to reintroduce directional feedback at a cadence that matches how fast the correctness loop has gotten, rather than the cadence that used to be forced by slower implementation.
  • We show working slices, not finished features, deliberately rough at the edges, because a polished demo invites feedback on polish and a rough one invites feedback on direction, which is the feedback we are trying to get more of.
  • Client check-ins are scheduled by calendar day, not by "when there's something to show", because the second version silently shifts towards showing things once they are already too built-out to change cheaply.
Building the wrong thing faster is not progress. It just moves the moment you find out sooner in wall-clock time and later relative to how much has already been built.

The habit this requires from a team

Discipline to show unfinished, sometimes ugly work on schedule rather than waiting for something presentable, because the entire point is catching a wrong direction while it is still cheap to change, and cheap-to-change is a property of how much work exists, not how far into the calendar you are.

Where this leaves the productivity gain

Still real, still worth having. It just needs a directional feedback loop built to match it deliberately, rather than inherited for free from how slow things used to be.

Tell us what you’re trying to ship

A first call is thirty minutes and costs nothing. Bring the problem, not a spec — working out what to build is the part we are good at.

Or email office@symphonyapps.ro. We reply within one business day, in English or Romanian.