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MagicalCalls.com

Personalised live calls from Santa, the Tooth Fairy and Casper — an earlier version depended on human actors and their calendars, so we automated the call and removed the ceiling.

Year
2025–present
Timeline
Ongoing
Team
Founder & architect
Stack
6 technologies

Concurrent calls

Seasonal

Traffic design point

Stateless

Orchestration

Off-script

Failure tolerance

Real-time character calls for children. Figures measured against the process this platform replaced, twelve weeks after full rollout.

The problem

The original product used live actors. Every call needed a person and a slot, which capped the business at whoever was available on a December evening.

The approach

Stateless, context-aware interactions rather than long-running sessions, so capacity scales with infrastructure and a dropped connection costs one exchange rather than the whole call.

The build

Orchestration for personalised call generation, tuned for conversational flow and low latency, with enough tolerance for children who cheerfully ignore the script.

Commerce, scheduling and call delivery are connected end to end, and the platform is provisioned for seasonal spikes rather than average load.

Technologies

  • Node.js
  • ElevenLabs
  • Twilio
  • Supabase
  • Shopify
  • n8n
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